Sponsorship and Exhibits
XTech 2006 offers you an unparalleled opportunity to reach a highly qualified audience of XML and web technology professionals - users and enthusiasts who are looking to improve their productivity and business results - while at the same time, building your brand and maximizing your company presence.

Sponsor Packages - much more than a booth!

Platinum Sponsors can take advantage of:

Media Exposure
Platinum sponsor's company name (or logo where applicable) will be mentioned in pre-show attendee marketing including prominent placement on print ads, direct mail postcards, electronic communications, and press releases. You will also receive a PDF expo flyer for your customers, personalized with your company logo.

Pre-Event Web Site Exposure
Platinum sponsor's logo and link will be prominently displayed on IDEAlliance home page, leading up to and throughout conference event. Your banner ad will run on the XTech 2006 home page, in a premier location. Event site will be accessed by thousands of web technology professionals worldwide, maximizing exposureto your website and brand.

Onsite Exposure
Platinum sponsor benefits continue onsite. These include:

• Tabletop booth space in sponsor-only location in Exhibit Hall
• Full page ad in onsite conference program
• Opportunity to hang corporate banner in exhibit hall, during exhibit hall hours
• Four complimentary Full-Conference Passes
• Promotional item insert in conference bag
• Your company handout to be distributed on attendee seats at opening keynote session
• New this year - Discounted conference registration passes for your customers. By using the custom-tailored exposition flyer, sponsors will be able to offer a 20% discount off of the regular conference rate. Applies to new registrations only, cannot be used with other discounts.
• Corporate listing in onsite guide with company logo and 100-word description, as well as prominent sponsor placement
• Access to registered members of the press

* These prices do NOT include 19% VAT.

Gold Sponsors can take advantage of:

Media Exposure
Gold sponsor's company name (or logo where applicable) will be mentioned in pre-show attendee marketing including direct mail postcards, electronic communications, and press releases. You will also receive a PDF expo flyer for your customers, personalized with your company logo.

Pre-Event Web Site Exposure
Gold sponsor's logo and link will be prominently displayed on XTech 2006 home page, leading up to and throughout conference event. Event site will be accessed by thousands of web technology professionals worldwide, maximizing exposure to your website and brand.

Onsite Exposure
Gold sponsor benefits continue onsite. These include:

• Tabletop booth space in sponsor-only location in Exhibit Hall
• Half-page ad in onsite conference program
• Two complimentary Full-Conference Passes
• Promotional item insert in conference bag
• New this year - Discounted conference registration passes for your customers. By using the custom-tailored exposition flyer, sponsors will be able to offer a 20% discount off of the regular conference rate. Applies to new registrations only, cannot be used with other discounts.
• Corporate listing in onsite guide with company logo and 50-word description, as well as prominent sponsor placement
• Access to registered members of the press

* These prices do NOT include 19% VAT.

Pre-Event Marketing benefits:

• Company name and link prominently displayed on XTech 2006 website.
• Company name or logo displayed on relevant marketing materials and press releases (to include direct mail pieces, electronic mailings, expo-related releases, etc.)
• Your press releases displayed on the �6¦5XTech 2006 Press site
• PDF expo flyer for your customers, personalized with your company logo.

Event Marketing

Onsite exhibitor benefits include:

• Tabletop booth space in Exhibit Hall
• Corporate listing in onsite guide with �6¦550-word description
• Post-show attendee list, available 2-4 weeks after event
• Discounted conference passes for your exhibit booth staff

* These prices do NOT include 19% VAT.

XTech 2006 Wireless Access Package - $8,000
Exclusive sponsorship of wireless access for all XTech 2006 attendees. We will provide signage onsite with your company name and logo and will send out one email blast to the entire IDEAlliance database of 15,000 names (pending approval of message by IDEAlliance), announcing your sponsorship. Company logo will also be displayed on XTech 2006 homepage as the sole sponsor.

Don't miss this exclusive sponsorship opportunity that will be utilized by all attendees! Sponsorship is limited to 1 applicant and is reserved on a first-come, first-served basis.

XTech 2006 Exposition Reception - $6,500
Sponsor our opening night reception on the exhibit show floor. Sponsor will be able to give a 5 minute talk to welcome attendees to the event. Signage with your company logo will be placed around the show floor.

Attendee Bags - $3,000
Exclusive Bag Sponsor will have company logo, along with the XTech 2006 logo, on attendee bags. Bags will be provided to all registered attendees and press. This is a promotional item that will be used during the day and long after the event concludes, providing maximum marketing impact.

Lanyards - $1,000
The exclusive Lanyard Sponsor will have their company logo attendee lanyard. This product is worn daily by all attendees, so don¡¯t miss this marketing opportunity!

Ad in Onsite Guide - $850
Full-page black and white ads are available in the XTech 2006 Onsite Guide. These guides will be distributed to all conference and expo attendees.

Bag Inserts - $250
Have one of your promotional items inserted into all attendee handbags.

* Additional marketing opportunities are available upon request.

Please contact Tanya Bosse, +1 703.443.1717 or tbosse@idealliance.org, to discuss these and other possibilities.